Inflation Played a Role in Online Sales Hitting Record $204 Billion Over the Holidays
January 21, 2022
Article by: Lauren Thomas
- Online sales during the holiday season rose nearly 9% to a record $204.5 billion, Adobe Analytics said.
- The uptick was driven, in part, by higher prices on goods from apparel to groceries to appliances: Online prices increased 3.1% in December compared with the prior year and rose 0.8% month over month, according to Adobe.
- “It’s definitely a key contributor to the growth but it’s not the totality of the growth,” said Vivek Pandya, lead analyst at Adobe Digital Insights, about the persistent inflation.
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