The Future of Ecommerce? Stores will Actually Play a Major Role

September 20, 2021

Article by:  Nicole Silberstein

Consumers have an experience with a brand or a retailer — it’s all tied together whether they’re in an app, in a store, online, talking to someone or calling. And if they have an interaction in one channel that the next channel is unaware of, they feel like they’re not understood, not respected by that retailer. That omnichannel view of understanding is terribly important.

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